But Facebook’s live chat feature encourages viewers to interact with you during your broadcast.Īfter you go live, you should review your tape and your chat threads. Getting your customers to tell you what they think is a pain in every marketer’s side. How many times have you sent out a customer survey only to be disappointed by the results? Embed your video in blog posts to get higher engagement and drive traffic to your Facebook page. Adding videos to blog posts or website pages can create a better user experience and increase your search engine optimization (SEO).Įach Facebook Live video has an embed code. We recommend using a social media scheduling tool to make it easier to share your videos.Īnd finally, don’t forget about your website. The more places you can reuse your content, the better your results. You can download the recording and upload the full stream to YouTube or share clips and highlights to TikTok or Instagram Reels. To get more reach out of your Facebook live stream videos, we recommend you share your recordings to other social platforms. Even if you schedule a live event, there’s no time that works for all of your followers. Cross-Promote Your RecordingĪlthough live videos are great for generating customer interaction, it’s almost impossible to reach your entire audience at one time. Your clips are located in your Content Library, where they can be published to your newsfeed or added to playlists on your Facebook profile.Īlternatively, if you want to repurpose your video content on another platform, you can download your recording and edit it in separate software. Here you can choose start and endpoints and select Add Clip to give your clip a title and save it. If you want to create clips, go to Edit Post > Subtitles & Captions > Video Clipping. Under Edit Post, you’ll find a Trimming button you can use to adjust the beginning and end of your video. Then, open your Content Library and find the video you want to edit. To find and edit your live recordings, go to the Posts section of your Facebook Creator Studio. You can also create shorter clips from a longer broadcast recording. On Facebook, you can trim the beginning and end of your video. Facebook automatically saves your live videos to your timeline and videos section. Make Final Video Edits<Īfter you end your broadcast, you’ll have access to a recording of the video on Facebook. Here’s how to get the most out of your Facebook Live videos. If you don’t do anything with your Facebook Live recording or stats after your broadcast ends, you’re missing out on some serious benefits. What To Do Immediately After Your Facebook Live Broadcast Ends This means you can still reap the benefits of your live video long after you end your stream. People joined social media platforms to connect with others, so it’s no wonder live videos perform so well.įacebook automatically records and saves your live videos. You can also receive audience feedback in real-time through the chat function. Since Facebook Live is more interactive, you can use it to build genuine relationships with your followers. It turns out that users spend three times more time watching a live video than a standard upload. How to use Facebook Live to learn about your audienceįacebook Live can help your business generate leads, build relationships, and expand your brand awareness.īut by now, you might be wondering, “Compared to video posts, what’s so special about live content?”.What to do right after your Facebook Live broadcast ends.Critical benefits of using Facebook Live. If you follow the right steps, you can get much more out of your Facebook Live videos. Live videos are an excellent way to interact with your followers in real-time and build genuine relationships.īut don’t think the work or the benefits stop once you end your live stream. Since then, there have been more than 3.5 billion Facebook Live videos shared. Facebook launched its live video broadcast feature in 2016.
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